Democratic gubernatorial candidate Steve Westly’s current roll-out of his initial TV ad with intensive local campaigning next week in the rural Northern California market of Chico has a precedent. It’s what Republican Pete Wilson used to do. The former governor and U.S. senator used the Central Valley market of Fresno to air TV ads and try out campaign themes with personal campaigning. It’s one thing to test television advertising and campaign themes in focus groups. It’s another to see how they play out on real TV screens and with real people as they go about their lives in the world. Wilson also used the far North Coast market of Eureka for the purpose. Coincidentally or not, that is where the Westly campaign will go next as the largely untested candidate continues his shakedown cruise.
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Are these great consultants copycats?
There’s not much new under the sun in politics.
You’re saying they are copycats?
I’m saying that IMITATION is the sincerest form of flattery.
Oh, THANK you.
Sorry for being a bit short with you.
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Great article. I am just sad I dont know how to reply properly, though, since I want to show my appreciation like many other.